Welcome to the World Athletics Indoor Championships Glasgow 24!
Welcome, or fáilte, as the Gaelic speakers in Scotland would say, to the digital home of the 19th edition of the World Athletics Indoor Championships in Glasgow in 2024.
Glasgow has a proven track record of hosting major sporting events, and 10 years after the 2014 Commonwealth Games, we are excited to continue the sporting legacy as three days of world-class action arrive in the city from 1-3 March 2024.
There will be six sessions of action-packed sport over three days of intense competition in the intimate setting of the Emirates Arena, with many of the best athletes in the world competing for prestigious World Indoor titles. Up to 650 competitors from more than 130 countries are expected to participate, competing in 26 events – 13 for men and 13 for women.
As this is the first time the World Athletics Indoor Championships has been hosted in Scotland, a fresh look has been created for the event, incorporating the saltire flag, elements of Glasgow’s skyline, and the Scots language to evoke a sense of place and promote Scotland’s unique cultural identity to the world.
Using the Scots language, the event strapline ‘Where Gallus Meets Greatness’ signifies Scotland’s ambition as the perfect event stage. The phrase combines ‘Gallus’, the local vernacular for ‘daring and bold’ with greatness, a word commonly associated with major sporting champions.
With athletes and fans hoping to be part of moments of greatness during the three days of intense and thrilling competition, the strapline loosely translates to ‘Who Dares Wins’. We hope to witness many iconic sporting moments when the event begins in March.
It’s almost time for the World Athletics Indoor Championships to arrive in Glasgow, and we look forward to inviting the world into our city, ‘‘Where Gallus Meets Greatness”.
With 50 days to go, Glasgow is set to become ‘The City’
WICGlasgow24 New Pictogram Designs (© WICGlasgow24)
With only 50 days to go until the start of the World Athletics Indoor Championships Glasgow 24, a new championships time creative has been unveiled for this prestigious world event, with the launch of a new strap-line alongside athlete pictograms and city landmark sketches to bring a uniquely Scottish look and feel to the competition.
With WICGlasgow24 taking place from 1-3 March, the countdown to the event is now well underway, with less than two months until the world’s best athletes descend on Glasgow for a feast of top-class athletics in front of a sell-out crowd.
More than 700 athletes are expected to compete in Glasgow. With the championships falling within the qualification period for the Paris 2024 Olympics, this gives the event extra significance as competitors go for gold in front of the knowledgeable Glasgow crowd, who will get close to the action in the intimate setting of the Emirates Arena.
As this is the first time the World Athletics Indoor Championships has been hosted in Scotland, a fresh look has been created for the event, incorporating the saltire flag, elements of Glasgow’s skyline, and the Scots language to evoke a sense of place and promote Scotland’s unique cultural identity to the world.
Pictogram Images Featuring The New Event Look (© WICGlasgow24)
Using the Scots language, the event strapline ‘Where Gallus Meets Greatness’ signifies Scotland’s ambition as the perfect event stage. The phrase combines ‘Gallus’, the local vernacular for ‘daring and bold’ with greatness, a word commonly associated with major sporting champions.
With athletes and fans hoping to be part of moments of greatness during the three days of intense and thrilling competition, the strapline loosely translates to ‘Who Dares Wins’.
WICGlasgow24 Event Strapline (© WICGlasgow24)The brand development is unique and specific to Scotland and Glasgow, incorporating the event’s thistle logo and brand colors in addition to the saltire, Scotland’s national flag, and a nod to contemporary tartan.
The pictograms feature several Glasgow landmarks, including the iconic Duke of Wellington Statue, the Clyde Arc Bridge, and the Emirates Arena event venue. At the same time, the athletes pose in the style of the sport’s three disciplines: running, jumping, and throwing. Eagle-eyed individuals will also spot the event logo incorporated into the athletes’ clothing in a fun and playful way.
Championships Director Stuart Campbell said: “I am delighted to unveil our new event look and strapline to mark 50 days to go until the World Athletics Indoor Championships get underway.
“With the world coming to Glasgow, it has always been an essential part of our mission to highlight Scotland’s unique cultural identity, and I believe we have managed this, taking our thistle logo to the next level and reimagining it in the form of athlete pictograms.
“We were also very keen to incorporate the language of the Scots into our event strapline to give a sense of place, and I believe we have managed this with the inclusion of the word ‘Gallus’ – a phrase that I’m sure will stir a passion embedded in Scots and Glaswegians alike.”
“I can’t wait to see the city and the venue come alive with our branding as we move closer to the starting blocks and welcome the world to Glasgow.”
With only 50 days to go, it’s almost time for the World Athletics Indoor Championships to arrive in Glasgow, and we look forward to inviting the world into our city ‘‘Where Gallus Meets Greatness”.
Culled from World Athletics
