Liverpool new 2023/24 home kit: How to buy, what items are available, Nike training kit and more
The new Liverpool kit is available to pre-order from today on LFC’s official online store, in official LFC stores (UK and Internationally) and the LFC Retail App for delivery on launch day 18 May. To pre-order, click here.
The club is offering a 10% discount off the price of the home shirt to all LFC official members and season ticket holders. This is also available for UK key workers via Blue Light and Network and students via Student Beans. More information on eligibility and how to redeem the discount can be found here.
Every angle of Liverpool new kit 2023/24 as Nike bring back classic
The home kit pays homage to iconic Liverpool manager Bill Shankly and the kit from his final season in 1973-74
Liverpool have this morning revealed the new Nike home kit for the upcoming 2023/24 season.
The club say the kit pays homage to Bill Shankly and the legendary Reds manager’s final season in charge at Anfield. For the next campaign, the iconic kit from the 1973-74 season, which saw the Scot’s side scoop the FA Cup, has been reimagined.
A change compared to previous years sees the Hillsborough Memorial logo printed on the back of the neck. Following the death of Andrew Stanley Devine, this season’s kit saw the 97-emblem encased by the eternal flames at the nape of the neck on the inside of the shirt for the first time following his death in July 2021.
Its classic design sees the bright Liverpool red with white contrast collar and cuffs which will be debuted in the final home game of the season against Aston Villa which has taken inspiration from the 1973-74 season that saw Phil Thompson, Ian Callaghan, Roy Evans, Ray Clemence and John Toshack all wear a similar jersey.
“The new home shirt is a classic. Given the inspiration behind the design it feels iconic and a nod to the history of this great club.,” said Reds captain Jordan Henderson. “We’re looking forward to wearing it at Anfield for the Villa game.”
The launch of the kit sees a video campaign set in a magical photobooth which will transport the current squad back to the 1970s. Players modelling the kit provide a 70’s look with music from Liverpool musician Pixey and her era-inspired track ‘Free to Live in Colour’.
The home kit is now available to pre-order by clicking HERE.